A market research company put out a request for market intelligence (an idea of the market and competition relative to their niche) and results-based strategies.
We offered to help with a kick-ass, evidence-based intelligence and marketing strategy with increased return on investment.
The founder's expert familiarity with the biomedical area as a medical doctor and research scientist training reinforced our ability to achieve realistic, client-based goals.
Top-notch, digital market research skills helped us define a growth-targeted, marketing strategy for our hypothetical client.
We planned to provide the following or parts of the following information.
Deliverables contained in the market research results vary, with the online presence of competitors. However, the quality and sensitivity of our tools helps us decrease this effect to a minimum :
- top advertisements (paid and organic), - keywords (most profitable competitor keywords), - search engine optimization (SEO), - demographics, - information on your competitors’ competitors, - traffic sources and followers of competing company.
2. A peek into the landing pages (advert-based) for competitors (and reports on seasonal changes for retainers)
3. Lead capture offers (lead magnets and reports on seasonal changes for retainers)
4. Detailed sales funnels (we will generate information on all parts of your - competitors sales funnel, where available)
5. Price points of offers and types of products (digital or physical or services)
6. Buying pattern analysis of competitors clients (tentative on availability)
7. Insights on tools used to build websites, pages and sales funnels (hosting, website frameworks, e-commerce, advertising, analytics and tracking, content strategy).
What are bare numbers and pictures without strategies or descriptions of what to do with them?
We went beyond just data and statistics, adding the digitofu-midas touch.
Based on the results of our market research, we planned to provide customized recommendations based on our research. On a retainer, we offer quarterly analysis or re-evaluation of competitors using same or adjusted benchmarks.
This helps to prevent unwanted ad-noise or ad-blindness from the customer.
In line with the client needs, we provide target recommendations which include:
Why waste time, money and effort re-inventing the wheel (running a business with untested strategies).
Or why run the risk of just doing a copy-and-paste of what other business owners are doing.
80%Businesses fail within the first 18 months.
With our market strategy package, you can increase your chance of joining the 20% who succeed.
Get a combination of your unique selling point and unique value proposition.
Meet your business goals while saving your company, time and money.
Get ahead of the competition today, start with our customized all-in-one market research checklist.
Your Next Steps
80%Businesses fail within the first 18 months. Would you rather not be among the 20 that succeed? With our market strategy package, you can increase your chance of joining the 20% and succeed in business today.
Meet your business goals while saving your company, time and money.
Get ahead of the competition, start today with our customized all-in-one market research checklist (insert link).